James Delli Santi

Jim is VP of Marketing and Sales at Chorology, Inc., bringing over 20 years’ experience in strategic marketing and business development for AI, machine-trained digital products and services in the cybersecurity, compliance, medical and media industries. Skilled in working with early-stage and intrapreneurial teams, Jim has a natural passion for incubating and marketing ground-breaking, data-centric innovations that rapidly establish market share and revenue growth.

Prior to Chorology, Jim led strategic expansion initiatives for Nok Nok Labs, co-inventors of the innovative cryptographic key-pair standard FIDO (Fast IDentity Online) for passwordless identity and authentication. The phishing-resistant FIDO standards have been adopted and marketed as “passkeys” by Apple, MSFT, Google, Amazon, eBay and PayPal, among hundreds of other Fortune 500 enterprises.)

In prior roles at Quixey App Search and Spherex Inc, Jim worked with AI and ML data scientists, to develop and launch B2B2C enterprise products that generated multi-million-dollar revenue streams. One notable accomplishment was at Yahoo Search Marketing/Overture, Inc., where Jim and his local search team authored YSM’s geo-targeted search ad strategy. This global strategy generated incremental local search revenue of $300M in year one, resulted in Yahoo’s $60M acquisition of WhereOnEarth, Inc of London, UK and the establishment of the open Y!-Geo services platform.

Thriving in the unknowns of green field opportunities, Jim enjoys leading teams to achieve successful wins and predictable growth by executing big ideas together. In the retail industry, for BrandsDirect and IdeaLab’s CarsDirect, Inc, the innovation projects Jim’s team planned achieved 95% adoption in multi-billion-dollar retailer segments. In partnership with corporate development, Jim’s teams created strategies, operating and GTM plans that closed tuck-in acquisitions of software and data assets with valuations from $5M to $60M and growth capital in the range of $5M to $50M – including as co-founder and CEO of his own VC-backed startup in the local SMB space.

Always curious about innovative technologies, James started his early career analyzing the performance of top-secret aircraft at Lockheed Advanced Development Co. (The Skunkworks). James has an MBA from the Anderson School of Management, and MS and BS degrees in Aeronautical and Aerospace Engineering from Purdue University. James has co-authored fifteen patents in data-driven local search relevancy with nine granted.